When Dave came to us, he was relying entirely on word-of-mouth and a Facebook page. He was getting work, but not enough — and he was tired of competing with bigger companies that had professional websites.
The brief: A simple, professional website that showed his services, coverage area, and made it easy to get in touch. Budget was tight, so he went with our £49/month plan.
What we built:
- A clean one-page design with his branding colours
- Clear list of services (boiler installs, repairs, emergency callouts)
- A prominent phone number and contact form
- Customer testimonials from his Facebook reviews
- Google Maps embed showing his service area
- Mobile-optimised so it works perfectly on phones
The SEO foundation
Beyond the design, we made sure Dave's website had the right SEO foundations from day one:
- A clear page title targeting "plumber East London" and surrounding areas
- A proper meta description that explains exactly what he does and where
- Consistent NAP (Name, Address, Phone) details matching his Google Business Profile
- Structured data markup so Google understood the page was for a local plumbing service
- Fast loading speed (under 2 seconds) because slow sites rarely rank well for local searches
We also helped Dave claim and optimise his Google Business Profile — connecting his website to his listing, adding photos of his work, and setting up the right service categories.
The month-by-month story
Month 1: The website launched within a week of Dave sending us his content. We submitted it to Google Search Console and within days it started getting indexed. Dave got his first website enquiry in the second week — a boiler repair in Stratford.
Month 2: His site started appearing in Google's local pack (the map results) for searches like "plumber Stratford" and "emergency plumber East London". Enquiries started coming through consistently — 2 or 3 per week.
Month 3: The site was established enough that Dave was averaging 10–12 enquiries per month through the website alone. Combined with word-of-mouth, he had more work than he could handle solo — and started thinking about taking on an apprentice.
The results after 3 months:
- 3x more enquiries through the website contact form
- Page 1 Google ranking for "plumber East London" (local pack)
- Professional credibility — customers said the site made them trust him more before calling
- Less time on Facebook — the website does the selling for him around the clock
Dave's website cost him nothing upfront and £49/month. In his first month alone, one job from a website enquiry covered his subscription for over a year. The return on investment has been enormous. His only regret? Not doing it sooner.
"I didn't think a website would make that much difference. I was wrong. Best business decision I've made." — Dave, DM Plumbing
If you're a tradesperson still relying on word-of-mouth and social media, get in touch — we'll have you live within a week.