Case Study: From Market Stall to Online Orders

How a small bakery launched their first eCommerce site and started taking orders nationwide.

👤 Simon 📅 18 December 2025 ⏱ 4 min read

Sweet Crumb Bakery had been selling at local markets for three years. They had a loyal following on Instagram, but they wanted to reach customers beyond their local area. They came to us for an eCommerce website.

The challenge: Sarah, the owner, had no technical experience and a limited budget. She needed a site that was easy to manage herself, looked as good as her cakes, and could handle online orders with delivery.

What we built:

  • A WooCommerce store with a clean, appetising design
  • Product categories (celebration cakes, brownies, cookie boxes, seasonal specials)
  • Online ordering with delivery date selection
  • Stripe payment integration
  • An order management system Sarah could use on her phone
  • Instagram feed integration to showcase her latest creations

The setup:

We used our fixed-price eCommerce package (£1,500) and had the site live within three weeks. Sarah provided all the product photos herself — taken on her phone with natural light — which looked fantastic.

Results after 6 months:

  • £4,200/month in online orders (up from £0)
  • Nationwide delivery — orders from Scotland to Cornwall
  • 40% of orders are repeat customers
  • Less time at markets — Sarah now does 2 markets instead of 4, earning more with less effort

"I was terrified of having a website. Simon made it so simple. Now I can't imagine running my business without it." — Sarah, Sweet Crumb Bakery

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